Who are your best customers? How much do you know about them? Do your marketing campaigns get the response you expect? How quickly can you deliver them? Do you every time reach your most valuable customers and attract new, important prospects? The truth is that many companies have difficulty understanding and connecting with their customers.

Only Dhanush CRM enables you to identify and understand your most profitable customers, strategize interactions, and continuously improve your organization's marketing performance. Dhanush CRM is a multifaceted process, mediated by a set of IT solutions that focuses on creating two-way exchanges with customers so that firms have an intimate knowledge of their needs, wants, and buying patterns. Dhanush CRM helps companies understand, as well as anticipate, the needs of current and potential customers. Some of the focus areas include sales, marketing, customer service, training, professional development, performance management, human resource development, and compensation.

Dhanush CRM Intelligence helps in translating customer needs and profitability projection into game plans for different segments or groups of customers, captured by customer interactions (Human, automated or combinations of both) into software that tracks whether that game plan is followed or not, and whether the desired outcomes are obtained. Dhanush CRM helps in Modeling the Customer Relationship Strategy, Goals and outcomes. Numbers and description of whether goals were met and models of customer segments and game plans worked as assumed is been reported by the monitoring tool

The objectives of a Dhanush CRM consider a company's specific situation and its customers' needs and expectations. Information gained through CRM initiatives can support the development of marketing strategy by developing the organization's knowledge in areas such as identifying customer segments, improving customer retention, improving product offerings and by identifying the organization's most profitable customers. At Dhanush, we always believe that iteration is the key to refining, improving and innovating to stay ahead of the competition in Customer Relationship Management. Dhanush offers versatile solutions in CRM viz.

This is marketing-oriented CRM software that combines elements of Operational and Analytical CRM and allows campaigns to be run on an existing client base. Campaign management software functions include:

	Choosing campaign recipients from the client base as per selected criteria
	Development of a campaign offer
	Assigning specific campaign offers to selected recipients
	Automatically sending offers to the selected clients via selected channels
	Gathering, storing, and analyzing campaign results

It will target the right customers with the right offerss

This lets you learn how individuals navigate your Web site, whether they are buying and whether they are likely to come back. These insights will improve the effectiveness of your site and assist both online and offline marketing efforts.

Unified Threat Management is a promising technology in the security market where firewall is intensively used. The traditional firewall is replaced by an UTM product that not only guards against intrusion but performs content filtering, spam filtering, intrusion detection and anti-virus duties.